We live in a precedent time. That’s why digital media marketing so important. Let’s take a look at some of the benefits for small business owners:
• Lower cost — digital marketing is significantly cheaper than traditional marketing. If done correctly, the ROI (return on your investment) on your digital marketing budget can be significant. One reason for this is focusing on marketing efforts in areas where people already spend their time online results in higher-quality leads.
• Monitor the competition — it’s becoming more and more common for customers to expect all brands, products, services, and small businesses to have an online presence.
• Global reach — running a business online costs less and expands your reach to even more audiences across the world.
• Creating viral content — posting content on the Web comes with the possibility of viral sharing via social networking, bringing in more business to you at no additional cost.
• Measurable results — your efforts are much more trackable than traditional marketing, due mostly to the fact that many analytics tools now exist. These tools can help you with specifics like form analytics or Google analytics.
• Personalization — one of the reasons digital marketing does so well for small businesses is the fact that you can use personalization to automatically alter the user’s experience based on their interests. This way, you can present them with page-level targeted offers for specific customer profiles based on behavior.
Obviously, digital marketing is a great way to grow your business online, but what if you’re not sure where to start?
To get a better idea of who is doing what on the Web, let’s look at some digital marketing facts for 2020 with our next article.